Media Kit
Media Kit
You can use our brand assets to advertise that your project is built on vechain, when creating a blog post, video, social media post or news article about vechain. When using the vechain logos, brand identity, trademarks and colors please adhere to the instructions in our guidelines found below.
Color palette
The vechain colors represent the brand’s positioning within two opposing worlds: that of technology and that of sustainability.The colors are not to overlap with each other, but can be used together within a gradient.The latter goes from purple to green precisely to represent how vechain is committed to becoming an ever more sustainable brand.
PANTONE 2735 C
HEX #28008C
RGB 40, 0, 140
CMYK 100, 100, 15, 0
PANTONE 3115 C
HEX #00BED7
RGB 0, 190, 215
CMYK 75, 0, 20, 0
PANTONE 376 C
HEX #82BE00
RGB 130, 190, 0
CMYK 60, 0, 100, 0
Shades - color distance
Logos
Our logo is the most important asset of our visual identity. To build our brand awareness, our logo should always be used in a consistent manner, adhering to the guidelines written down below. Depending on the space available, both the horizontal and vertical logotypes can be used. When the full brand does not fit or the square canvas size requires a more compact shape, for example in icons, our pictogram can be used.
Master logo
Horizontal logo
Vertical logo
Square logo
Script logo
Token icons
VET
The function of VET is to serve as a value-transfer medium, or in other words, smart money, to enable rapid value circulation within the ecosystem.
VTHO
VTHO represents the underlying cost of using the vechainThor blockchain and will be consumed (or, in other words, burned) after certain blockchain operations are performed
Master logo
Horizontal logo
Vertical logo
Square logo
Script logo
Token icons
VET
The function of VET is to serve as a value-transfer medium, or in other words, smart money, to enable rapid value circulation within the ecosystem.
VTHO
VTHO represents the underlying cost of using the vechainThor blockchain and will be consumed (or, in other words, burned) after certain blockchain operations are performed
Usage guidelines
When naming, please avoid any names that pretend to be vechain, vechainThor blockchain, or the VET and VTHO tokens. Unless you have been officially endorsed, avoid representing that you have been endorsed by the VeChain Foundation or anyone involved with vechain.
Minimum logo dimensions
The respect area is the space adjacent to the logo that is not to be occupied or invaded with text and/or other graphics or images, in order to maintain its recognizability and visibility.
The respect area is calculated for all logos based on the height and width of the letter “V” in the text.
The pictogram is an exception, whose respect area is calculated low, at ½ of its height.
Respect area
To guarantee adequate readability, every logo must respect the minimum dimensions indicated.
- Horizontal logo: 20 mm wide.
- Vertical logo: 15 mm wide.
- Vertical logo with “V” shape prominent: 15 mm wide.
- Logotype: 15 mm wide.
- Pictogram: 10 mm high.
Improper use of the logo
Each version of the logo must be used correctly and not altered or distorted in any way. Below is a list of the most common mistakes to avoid:
- Do not alter the logo proportions vertically or horizontally.
- Do not skew or tilt the logo or any part of it.
- Do not alter the proportions between the pictogram and logo.
- Do not add or remove graphic elements.
- Do not add outlines to the logo.
- Do not invert or alter the colors of the logo.
- Do not use the official logo or icon as your application, business or personal icon.
Minimum logo dimensions
The respect area is the space adjacent to the logo that is not to be occupied or invaded with text and/or other graphics or images, in order to maintain its recognizability and visibility.
The respect area is calculated for all logos based on the height and width of the letter “V” in the text.
The pictogram is an exception, whose respect area is calculated low, at ½ of its height.
Respect area
To guarantee adequate readability, every logo must respect the minimum dimensions indicated.
- Horizontal logo: 20 mm wide.
- Vertical logo: 15 mm wide.
- Vertical logo with “V” shape prominent: 15 mm wide.
- Logotype: 15 mm wide.
- Pictogram: 10 mm high.
Improper use
of the logo
Each version of the logo must be used correctly and not altered or distorted in any way. Below is a list of the most common mistakes to avoid:
- Do not alter the logo proportions vertically or horizontally.
- Do not skew or tilt the logo or any part of it.
- Do not alter the proportions between the pictogram and logo.
- Do not add or remove graphic elements.
- Do not add outlines to the logo.
- Do not invert or alter the colors of the logo.
- Do not use the official logo or icon as your application, business or personal icon.
