Explore how to use brand assets from VeChain and related products.
Explore how to use brand assets from VeChain and related products.
Logo
VeChain Logo
VeChainThor Logo
The VeChain logo is a symbol of trust, innovation, and sustainability.
It reflects our mission — connecting blockchain with the real world and turning technology into real, measurable value.
Primary full logo / color light
Primary full logo / color dark
Monochrome light
Monochrome dark
Primary short logo / Color
Primary short logo / Monocrhome
Full logo / Partnership horizontal lockup
Co-branding Principles
Full logo / Partnership horizontal lockup
Full logo / partnership vertical lockup
Logomark / partnership lockup
Logo
VeChain Logo
VeChainThor Logo
The VeChain logo is a symbol of trust, innovation, and sustainability.
It reflects our mission — connecting blockchain with the real world and turning technology into real, measurable value.
Primary full logo / color light
Primary full logo / color dark
Monochrome light
Monochrome dark
Primary short logo / Color
Primary short logo / Monocrhome
Full logo / Partnership horizontal lockup
Co-branding Principles
Full logo / Partnership horizontal lockup
Full logo / partnership vertical lockup
Logomark / partnership lockup
Logo
VeChain Logo
VeChainThor Logo
The VeChain logo is a symbol of trust, innovation, and sustainability.
It reflects our mission — connecting blockchain with the real world and turning technology into real, measurable value.
Primary full logo / color light
Primary full logo / color dark
Monochrome light
Monochrome dark
Primary short logo / Color
Primary short logo / Monocrhome
Full logo / Partnership horizontal lockup
Co-branding Principles
Full logo / Partnership horizontal lockup
Full logo / partnership vertical lockup
Logomark / partnership lockup
Typography
VeChain uses two type families across our communications: Satoshi and Inter. Their clean, modern look reinforces our positioning as a forward-thinking Web3 brand. Satoshi brings clarity and confidence to headlines and key messages, while Inter ensures readability and accessibility across all platforms.
Together, they create a consistent and contemporary typographic voice that helps VeChain stand out, connect with its audience, and communicate trust and innovation.
VeChain uses two type families across our communications: Satoshi and Inter. Their clean, modern look reinforces our positioning as a forward-thinking Web3 brand. Satoshi brings clarity and confidence to headlines and key messages, while Inter ensures readability and accessibility across all platforms.
Together, they create a consistent and contemporary typographic voice that helps VeChain stand out, connect with its audience, and communicate trust and innovation.
Primary Full logo / color light
Primary Full logo / color light
Primary Full logo / color dark
Primary Full logo / color dark
Colour
Our core palette is built around VeChain Purple, a bold digital color that expresses innovation and trust. Consistent use of this color builds recognition and unifies touchpoints.
Our core palette is built around VeChain Purple, a bold digital color that expresses innovation and trust. Consistent use of this color builds recognition and unifies touchpoints.
Dark Purple
Dark Purple
HEX
0C0A1F
RGB
12, 10, 31
CMYK
61, 68, 0, 88
VeChain Purple
HEX
7266FF
RGB
114, 102, 255
CMYK
55, 60, 0, 0
Light Purple
Light Purple
HEX
BDB8FF
RGB
189, 184, 255
CMYK
26, 28, 0, 0
Cool Gray
Cool Gray
HEX
F1F1F4
RGB
241, 241, 244
CMYK
1, 1, 0, 4
almost white
almost white
HEX
FCFCFD
RGB
252, 252, 253
CMYK
0, 0, 0, 1
Download the fulll swatch list to see all colour codes
Download the fulll swatch list to see all colour codes
Brand in Context
See how VeChain’s colour, typography, and layout come together across real communications. Use these examples as a reference when building new assets, so every touchpoint feels consistent, recognisable, and unmistakably VeChain.
See how VeChain’s colour, typography, and layout come together across real communications. Use these examples as a reference when building new assets, so every touchpoint feels consistent, recognisable, and unmistakably VeChain.
Lorem ipsum dolor sit amet consectetur.
Lorem ipsum dolor sit amet consectetur.
Brand Graphic Pack
Download our graphic pack, including background elements and illustrations, for use across digital and print. Keep these assets intact to protect brand consistency across platforms.
Download our graphic pack, including background elements and illustrations, for use across digital and print. Keep these assets intact to protect brand consistency across platforms.
Background Elements
Background / Dark
Background / Dark
Background / Dark / Textured
Background / Dark / Textured
Background / Light
Background / Light
Background / Light / Textured
Background / Light / Textured
Illustrations
Example
Example
Example
Example
Example
Example
Example
Example
Rules to follow
To keep our brand consistent across all materials, please use the official spellings below. The graphic examples shown beneath this section apply to VeChain spelling only.
VeChain: Always write VeChain (capital V and C). Use the graphic examples below to confirm correct and incorrect usage.
VeChainThor: When referring to the VeChainThor blockchain, always write VeChainThor (capital V, C, and T).
To keep our brand consistent across all materials, please use the official spellings below. The graphic examples shown beneath this section apply to VeChain spelling only.
VeChain: Always write VeChain (capital V and C). Use the graphic examples below to confirm correct and incorrect usage.
VeChainThor: When referring to the VeChainThor blockchain, always write VeChainThor (capital V, C, and T).
Spelling VeChain
Correct
Correct
Incorrect
Incorrect
Build
Participate
© 2025 VeChain. All rights reserved.
Build
Participate
© 2025 VeChain. All rights reserved.
Build
Participate
© 2025 VeChain. All rights reserved.
Build
Participate
© 2025 VeChain. All rights reserved.