VeChain, the leading blockchain for real world applications, is proud to be featured in a new Global Sustainable Trade Initiative (GSTI) documentary - a campaign led by Acumen, with CNBC as media partner. The initiative explores how blockchains are redefining innovation, how we collaborate, and the role of technology in helping magnify the impact individuals, building towards a more equitable, and sustainable world for people and planet. 

The GSTI campaign presents an insightful and educational story of transformation, told through the lens of the VeChain team - presenting a compelling case for how simple, everyday actions can drive major shifts at scale. 

In This Article 

• VeChain: A Blockchain Built for Real-World Use 

• From Supply Chain to Sustainability: A Natural Evolution 

• VeBetter: Turning Actions Into Impact 

• Proof of Impact: Trust Through Tokenized Data 

• What’s Next: AI-Powered Sustainability Agents 

• What Is the Global Sustainable Trade Initiative (GSTI)? 

• Join the Movement and Watch the Documentary 

VeChain: A Blockchain Built for Real-World Use 

Founded in 2015, VeChain was built on a clear premise: blockchain technology should solve real-world problems. Starting in product traceability and supply chain transparency, VeChain worked with major global enterprises to capture critical data throughout a product’s journey - verifying authenticity, compliance, and various other conditions. 

Building on this foundation of excellence, VeChain’s trust-first infrastructure has continued to evolve, and now aims to tackle one of the world’s most urgent challenges: sustainability. 

From Supply Chain to Sustainability: A Natural Evolution 

VeChain's early successes came from helping companies track and verify supply chain data. With all information secured by the VeChainThor blockchain, organizations could share data more seamlessly, securely and in a trusted way. In turn, this allowed them to prove product provenance, enhance consumer trust, and reduce fraud, while saving time, costs and manpower. 

Over time, VeChain has expanded its scope, transitioning solely from enterprise use cases and embracing the B2C environment, too, through its VeBetter application platform.  

Today, VeChainThor serves as a platform for both businesses and individuals, opening a new, scalable adoption frontier  

VeBetter: Turning Actions into Impact 

At the heart of this transformation is VeBetter, an ecosystem of over 50 decentralized consumer applications built on the VeChainThor blockchain. Each app captures small but meaningful actions, tokenizing them, and monetizing the data, which is rewarded to the user in the form of B3TR tokens.  

Sustainability has a broad scope, with apps on the platform rewarding users for activities ranging from: 

• Mugshot: Reducing paper cup waste and encouraging reusable mug usage

• GreenCart: Encouraging healthy, sustainable grocery choices

• Cleanify: Activates and rewards local community cleanup efforts

• BYB: A health and fitness app, co-branded with the UFC

• Evearn: Promotes sustainable transport for both EVs and hybrids

These experiences and more are accessible through VeWorld, VeChain’s unified wallet and Web3 Super App, designed for ease of use - no prior crypto knowledge required. 

VeBetter rewards users with B3TR tokens: digital tokens that represent both personal achievement and collective environmental impact. These tokens can be redeemed for discounts, vouchers, or used to support new sustainable initiatives within the platform. 

Proof of Impact: Trust Through Tokenized Data 

What sets VeChain apart is its ability to make impact verifiable. 

Every action tracked through VeBetter apps is recorded on-chain, creating an immutable, transparent record of sustainability contributions. In just over a year: 

• 5.5 million users have joined 

• 300,000 kg of plastic have been diverted from waste 

• 18 million liters of water have been saved 

• 5,000 tons of CO₂ have been prevented 

• 600,000 kg of timber have been preserved 

These metrics are not just claims - they are blockchain-verified facts that businesses can use for ESG reporting, green finance access, or sustainability audits. 

What’s Next: AI-Powered Sustainability Agents 

VeChain’s current ecosystem incentivizes human behavior, but the next phase is automation.

AI agents will soon assist users by: 

• Aggregating actions across apps 

• Optimizing sustainability impact and token rewards 

• Acting autonomously to launch new use cases 

In the future, these agents could even create new decentralized services and business models - turning verified impact into programmable value. VeChain envisions a world where individuals, businesses, and AI systemscollaborate to build a smarter, greener, and more accountable future. Read more about it here: VeBetter AI Whitepaper .

What Is the Global Sustainable Trade Initiative (GSTI)? 

The Global Sustainable Trade Initiative (GSTI) is a multi-format campaign led by Acumen, featuring documentaries, white papers, roundtable discussions, and in-depth interviews with industry leaders.  The goal is to explore how global trade can evolve into a system that better serves people, businesses, and the planet. 

With CNBC as media partner, the campaign shines a spotlight on organisations driving change through technology, innovation, and collective action. VeChain’s inclusion highlights how blockchain is no longer just a buzzword - it’s a proven enabler of transparent, verifiable, and incentivized sustainability. 

Join the Movement and Watch the Documentary 

The GSTI documentary featuring VeChain explores how a blockchain platform has become a global engine for impact - making sustainability visible, rewarding, and unstoppable. 

Watch the story behind VeChain’s mission and hear from the people driving this transformation - including real-world examples of how blockchain is touching lives, businesses, and ecosystems. 

👉 Watch the documentary and explore the VeChain ecosystem.

VeChain is more than a blockchain. It’s a movement of verified actions and shared rewards - creating value for people, the planet, and the future of sustainability.